The Hidden Treasures in Your Business
- Vered Ohanna
- Jun 30
- 2 min read
The first part of weekend was rainy.
One of those quiet weekends where you end up in a small cafe you never even knew existed.

This one had something different.
Something unique.
You could just feel it – they had a story waiting to be told.
But you could also see how under-utilised it was.
The potential was sitting there, almost obvious, but untouched.
It could have been buzzing.
It could have been the place people talk about.But it wasn’t.
Not enough, anyway.
As a business coach, this happens to me all the time.
I walk into places - cafes, shops, studios - and I can just see it.
The little things that could double their turnover.
The missed chances to connect deeper with their customers.
The unrealised brand experience.
The simple tweaks that would make people want to stay, spend, return.
It’s not that the owners don’t care.
They’ve just gotten so used to thinking the way they always have.
Used to doing what’s familiar.
Used to seeing their business through the same narrow lens.
And that’s the quiet trap - you can build something with love, something that works, and still leave so much on the table.
Not because you’re not trying, but because you’ve stopped seeing what’s possible.
Sometimes, it takes someone from the outside to walk in, see it clearly, and help you bring your story to life.
Not to tear it all down, or tell you what to do, but to show you how to make the most of what’s already there.
You’d be surprised how much is waiting to grow, when you know where to look.
If you’re wondering what your business could really become - maybe now’s a good time to find out.
Reach out, and let’s explore the possibilities together.
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