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As the monsoon rains came crashing down, so did all hope of staying dry. And right on cue, the vendors morphed from their usual cheerful selves selling knick-knacks to savvy rainwear entrepreneurs. Suddenly, everywhere I looked, it was raincoats, umbrellas, and plastic-bag ponchos.
Here’s where it got interesting: with every extra raindrop, those ponchos got pricier. The flimsy, neon plastic I wouldn’t have looked at twice on a dry day was now selling for a so much more (but yeah, still in Thai Baht). And I wasn’t the only one happily giving my cash with a laugh and a sigh - everyone was caught up in the game.
It was a smart reminder that value isn’t fixed—it’s all about the moment. These vendors knew that when people are desperate, the value of a simple raincoat shoots up. They weren’t just adjusting prices; they were tapping into a temporary but urgent need.
Think about it: some brands do this so well that they create whole new markets, like sunglasses for dogs. It may sound silly, but this niche item was born from understanding specific needs (sun and dust protection for active pups) and meeting them head-on.
It’s all about spotting those quirky opportunities and adapting instantly. Whether it's pet sunglasses or seasonal essentials, successful businesses know how to pivot when they spot the need.
So, how does your business strategy allow flexibility for sudden changes?
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